Last Updated: [09/12/25]

Marches Electrical Ltd (“we”, “us”, “our”) operates the website https://marches-electrical.co.uk/. We are committed to protecting your privacy and being transparent about how we use personal data.

This Privacy Policy explains what data we collect, how we use it, and your rights.

1. Who We Are

Our website address is: https://marches-electrical.co.uk/. We are the data controller for information collected through this website.

2. Information We Collect

We keep our data collection to a minimum. On this website:

• We do not allow comments
• We do not offer user accounts or logins
• We do not allow visitors to upload media
• We do not embed content from external websites

The only data collected is technical and analytical data through Google Analytics.

This may include:

• IP address (anonymised if IP anonymisation is enabled)
• Browser type and version
• Device type
• Pages visited and time spent on the site
• Referring websites
• Interaction information (e.g., clicks, scroll activity)

Google Analytics uses cookies to collect this information. For full details, please read their policy: https://policies.google.com/privacy

3. How We Use Your Information

We use Google Analytics data only to:

• Understand how visitors use our website
• Improve website performance, structure, and content
• Detect technical issues

We do not:

• Use analytics data to personally identify individuals
• Combine analytics data with any other personal information
• Use analytics for advertising or remarketing

4. Cookies

This website uses Google Analytics cookies to collect anonymous usage data.

Cookies may record:

• Time of visit
• Whether you’ve been to the site before
• What site referred you here

You can control or disable cookies at any time through your browser settings.

5. Data Retention

We do not collect or store personal information on the website itself. Analytics data is stored by Google according to your Google Analytics retention settings (typically 14 months unless otherwise configured).

6. Data Sharing

We do not share, sell, or disclose any personal data to third parties, except:

• Google Analytics (for website analytics purposes only)

We do not share data with advertisers, marketers, or any other external organisations.

7. Your Rights

Under UK GDPR, you have the right to:

• Request access to personal data Google Analytics may have collected
• Request deletion of your analytics-related data
• Object to tracking by disabling cookies or using browser-based opt-out tools

Google offers an Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout/

8. Security

We take reasonable steps to ensure our website is secure, including:

• Encrypted HTTPS connection
• Regular WordPress and plugin updates
• No collection or storage of sensitive personal data on the website

9. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Email: office@marches-electrical.co.uk

Phone: 01432 655 679 / 07772 289 988